What is SerDes?

SerDes, an acronym for “Serializer” and “Deserializer,” is a device commonly used in high speed communications to compensate for limited inputs and outputs. A SerDes converts data between parallel interfaces and serial interfaces, using one or more differential lines to transmit data from point A to point B.

SerDes defeats pure parallel communications by requiring much fewer I/O ports and space on the circuit board. It is also much more cost-effective and power-efficient compared to other transmission technology. The use of SerDes allows engineers transmit reliable and stable data in long distance after converting parallel signals into serial signals. In automotive industry, engineers apply SerDes technology onto cars to interconnect head units with clusters and infotainment panels because of its indisputable reliability.

Inova & APIX

Since its incorporation in the early 1990s, Inova Semiconductor based in Germany has been devoted to the research and development of serial communication technology. Its early products have been successfully adopted by major global transportation infrastructure such as the “PATH”, a commuter service train between the state of New York and New Jersey in the United States, and the Airport Express in Hong Kong. In 2007, Inova announced its brand new “APIX” (Automated PIXel Link) products after thorough discussions with carmakers in the region, agilely overcoming obstacles engineers had face and now offering global OEs a reliable and stable technology needed for high-speed data communications on in-car infotainment systems.

APIX 2, the second-generation product now widely adopted by major international carmakers, supports real-time bidirectional communications, with independent clock to prevent vehicles from suffering Electromagnetic interferences (EMI). Exclusive “AShell” (the Automotive Shell) offers an unique error-detection feature, ensuring video transmission at its most stable and reliable quality. APIX 2 also incorporates MII interface, offering OEs Ethernet compatibility, a much-preferred feature in an event a software update to the infotainment system on car is needed.

In 2016, Inova Semiconductor took a step further into the future and announced its “APIX 3” technology, supporting up to 12 Gbps data transmission capacity. The announcement soon aroused interests among designers and engineers in the industry. In an era of ever-growing consumer demand for increasing picture resolutions and user experiences, APIX 3 will surely be the best solution to high-definition data transmission.

Hawyang & APIX

Hawyang has been working closely with Inova since the late 1990s and is currently representing Inova and its APIX products in the Greater China. With its robust engineering team, Hawyang also provides technical supports to needed customers in the region.

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